DESIGN PHILOSOPHY Exploring the boundaries of architecture and design, iwoodlove uses new techniques and reinterpretations of local materials to create custom products for companies across the globe. Finding inspiration in their surrounding environment in Rochetoirin France and experiences abroad, iwoodlove aims to create architectural products that reflect an honest, crosscultural aesthetic built on the foundations of quality craftsmanship and thoughtful design. ORIGIN STORY iwoodlove is a 2person design studio established by Guillaume Martin and Mike Damen. Guillaume and Mike met in Paris while experimenting with glass blowing, woodcrafting techniques, and product design at the Boulle School. After a decade of working in product development and design with wellknown brands around the world including Armstrong World Industries, Tag Heuer, Sport Vision, and Decathlon Guillaume and Mike joined forces in 2008 to form iwoodlove. Together, they bring an unparalleled understanding of architectural products, designs and applications. Seeking a new environment and location for their workshop, iwoodlove moved to the RhoneAlps region, where the two artisans have developed a network of local craftsman and manufacturers. While iwoodlove provides design services for companies around the world, Guillaume and Mike are also busy building their own dynamic product line for iwoodlove. Photo by Dominic Bonucelli.